- Allow Visitors to your Website to 'Subscribe' to your Mailing List
- Utlising PHPList, a FREE Open Source program
- Users Can Subscribe and Unsubscribe at their will, no need for staff to manage a mailing list and ensures that privacy laws are not breached
- Develop a custom template for regular newsletter mailings
- provide regular contact with your customers to provide them with news, new products or services they may be interested in
- Send HTML emails to subscribers of your mailing list to alert them to special offers or new products and services
- Click tracking enables you to determine what content was most interesting to your consumers
- With any newsletter or email marketing program we can also offer a print ready pdf that can be used for other marketing activities.
Email marketing is a cost effective way to advertise new products or services you may have to offer. Whether you send out a regular informative newsletter or send the electronic equivalent of a flier advertising your business, email marketing has great potential and is a relatively inexpensive method of advertising.
VF Digital Designs can incorporate mailing list software into your website. We use PHP List which is an open source (FREE) program that allows visitors to your website to sign up for further information. This software allows your visitors to manage their own subscription so that they may subscribe or unsubscribe to your mailing list at any time. This eliminates your staff having to spend time finding and removing users from a mailing list, and running the risk of them unintentionally missing somebody, leaving the visitor feeling annoyed at your business. Not a great look for any company! With PHP List this is not a problem!
With PHP List visitors can sign up to multiple different newsletters or mailing lists, and you can collect valuable information about them, such as how they found out about you or what their interests are. Allowing you to effectively target them in future.
In conjunction with setting up your mailing list software, VF Digital Designs can design a custom newsletter template for your business to use on a regular basis. Many industries can benefit from sending regular newsletters to their clients and prospects by keeping their business at the front of your customers mind, and providing them with information that their business can help them with (such as a health care provider may write an article on common symptoms people have, showing them how their service can help alleviate these problems).
We can also incorporate these into your website so that your website essentially contains an archive of your past articles, providing a wealth of information for your prospective customers.
We can also design and distribute your email marketing campaigns for you. With PHP List you have the option of allowing 'click tracking'. Click tracking enables you to see exactly who on your mailing list opened the email and what links they clicked through to. This in turn gives you valuable information as to what information your customers and prospects found to be most interesting or valuable, therebay allowing you to modify your future marketing activities to reflect this.
VF Digital Designs can provide you with detailed analysis on the results of your email marketing campaign.
With either our newsletter templates or email marketing campaigns you have the option of receiving a print ready pdf for you to use in more traditional methods of marketing.